06 / ORIGINAL CONCEPT STUDIESNo fixed look.
No fixed look.
One clear idea.
Two fictional worlds. Different audiences, different visual decisions, the same attention to detail.

GRID24 STUDY / 001SAHA / HOSPITALITY
AN IMAGINED DESTINATIONA sense
A sense
of place.
Space, scale and a quieter rhythm make the destination feel tangible before a visit begins.
GRID24 STUDY / 002Room to
Room to
feel at home.
Morrow explores a warmer digital shopfront, built around objects, material and editorial restraint.
