WEB DESIGN & CONTENT
G24 / DESIGN STUDY — EDUCATION
ALL EXPLORATIONS

Common Ground

Helping students find their way

WEBSITE / ART DIRECTION
FICTIONAL CONCEPT · 2026
Common Ground original fictional website design concept
01 / THE DIGITAL EXPERIENCECONCEPT BY GRID24 MEDIA
G24 / THE IDEA — BEHIND THE DIRECTION

Helping students find their way

Common Ground explores a university website that helps visitors move between courses, campus life and admissions.

The site groups course information, campus life and admissions so prospective students can explore the university without losing their place.

SECTOR

Education

SCOPE

Website concept
Visual direction

02 / INTERFACE EXPLORATION

Explore the interface

Open concept

A responsive interface sketch. Explore the navigation and selections below. Content is fictional; enquiries, applications and bookings are not processed.

G24 / DESIGN FOCUS — HOW THE PAGE IS ORGANISED

Inside
the design

01 / COMMUNITY

Academic discovery

Campus and student imagery help introduce the university alongside its course information.

02 / CURIOSITY

Community storytelling

Study options and admissions have separate entry points.

03 / DISCOVERY

Admissions direction

Serif headings and a neutral background give the pages a more editorial style.

02 / VISUAL LANGUAGE

A place to learn and belong

COMMON GROUND / FORM, TYPE & COLOUR

Typography and colour
used across the concept

03 / THE PALETTE

The colour
palette

The main colours used in this website concept.

01 / #EEE9DC
02 / #172C46
03 / #B18D49
A GRID24 DESIGN EXPLORATION

Common Ground is a fictional concept, created to explore a visual direction. Interface content and imagery are illustrative; this is not a client commission or a claim of business results.

DISCUSS YOUR WEBSITE
NEXT EXPLORATION / TECHNOLOGY

NOVA Systems

G24 / NEXT — YOUR NEXT MOVE

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