Editorial collection layout
The opening introduces the collection before bringing in individual pieces.
G24 / DESIGN STUDY — FASHION
ALL EXPLORATIONS ÉLAN
01 / THE DIGITAL EXPERIENCECONCEPT BY GRID24 MEDIA
G24 / THE IDEA — BEHIND THE DIRECTION
A fashion website with room for the collection
For ÉLAN, we explored a fashion website that gives the clothes and photography most of the space.
The layout gives collection imagery most of the space, with separate areas for product details and editorial content.
02 / INTERFACE EXPLORATION
Explore the interface
A responsive interface sketch. Explore the navigation and selections below. Content is fictional; enquiries, applications and bookings are not processed.
G24 / DESIGN FOCUS — HOW THE PAGE IS ORGANISED
Inside
the design
A distinctive visual rhythm
Product names and editorial text are styled differently so each is easy to follow.
Product and story hierarchy
The layout adapts to smaller screens without squeezing the text into narrow columns.
Style for everyday life
ÉLAN / FORM, TYPE & COLOUR
Typography and colour
used across the concept
03 / THE PALETTEThe colour
The colour
palette
The main colours used in this website concept.
01 / #EEE7DD
02 / #241C1D
03 / #622C37
ÉLAN is a fictional concept, created to explore a visual direction. Interface content and imagery are illustrative; this is not a client commission or a claim of business results.
DISCUSS YOUR WEBSITEVANTA
G24 / NEXT — YOUR NEXT MOVE
Tell us about your business and what you need help with. We’ll take it from there.
info@grid24media.com